Moving a prospect along the sales funnel isn't always easy. But if you follow some simple guidelines, you can see dramatic improvement in the number of conversions. - leadpages
It is critical to create effective squeeze pages since they could make the difference from a sale plus a missed opportunity. This is when you convert a prospect with a customer or even a customer to some client.
Your copy spent some time working hard to now. It moved your prospect to over the sales funnel for your landing page. Now you have to seal. Surprisingly, many company websites drop the ball here.
What's their Achilles heel? They only don't look at the overall sales funnel. Therefore, they do not create landing pages consistent with the marketing content that led them there.
Usually, a PPC or banner ad leads prospects to a website landing page. Or someone lands on them by clicking on a contact link. Regardless, they must have the identical look, feel and tone of the marketing collateral that moved then towards the landing page. Oahu is the last part of the sales funnel.
Keeping this at heart, I focus on format and content. It isn't all that you should do, nevertheless it makes a big difference in increasing your conversions.
Let's explain to you those stages in order now.
Formatting Landing Pages to Optimize Conversion
Squeeze pages, like unsolicited mail sales letters, adhere to a similar format. They include a headline, persuasive body copy, along with a call to action. Additionally, you should utilize a one column format and critical information "above the fold".
� Headlines - Headlines are only as vital here as they are in a sales copy. Their intention would be to capture your reader's attention. With mass confusion, you've 8 seconds to accomplish this.
� Body copy - The next step is to go people down the page. You have to hold her attention with copy that resonates with her. You accomplish that by focusing on benefits. Lead served by your top benefit and close with another strong benefit.
� Call to Action (CTA) - As stated before, many companies sabotage their conversions by excluding the CTA. This represents the required action, you want the reader to adopt. It could be becoming a member of a newsletter subscription, downloading a special report, or creating a sale.
� One column format - Numerous formats happen to be tested: one column, two column, three column, etc. However, testing shows the one column format wins greater than any other format.
� Above the Fold - This identifies content and graphics that demonstrate on the computer screen without scrolling. The information beneath the fold is the thing that the thing is while you scroll down the page. Make it easy for the various readers to accept the "desired action". Remember, she has a short attention span. Keep important content above fold - which includes a click-through hyperlink to complete the desired action.
Persuasive Content that Sells
Your writing has to be tight. It must focus relentlessly on your objective. You'll want one and only one objective. It could be to produce a sale, or it could be to offer the prospect subscribe to your newsletter. Regardless, you need to concentrate on one objective that drives the desired action.
� Headlines - Effective headlines has to be useful, unique, urgent, and ultra-specific. They need to take your reader's needs, wants and needs under consideration.
� Body Copy - Writing content must focus on the single action you would like the reader to consider. You ought to write by having an informal speech. You're continuing the conversation. Body copy should be so long as it needs to be to change. If you're selling an item, then longer copy works more effectively. Becoming a member of a newsletter, alternatively, would take advantage of shorter copy. Work with an economy of words inside you copy - just long enough to convert. Avoid distractions for example external links and extraneous graphics to maintain your reader focused.
� Proactive approach - The CTA has to be clear and concise. Leave no doubt in the reader's mind as to what action he must take. In short copy, use 2-3 click-through links. For extended copy, you will need about 4 to 5 CTA links.
Landing Pages - the Linchpin of one's Sales Funnel
Landing pages do the hard work in converting prospects and customers. They're deceptively simple, but statistics show many leading companies fail to heed these best practices. Heed them and you will probably see results. Ignore them and you will probably spend time and money needlessly.
To style and write squeeze pages that work, you must pay attention to several critical aspects of format and content. Design them included in you overall advertising campaign.
It can make little sense to have a great content strategy, say a PPC campaign, lacking any equally effective squeeze page. You'll be thrilled using the improvement in your rate of conversion. - leadpages
Do your landing pages measure up? Well-organized and well-written squeeze pages make any difference. If you want aid in writing better landing pages, use the guidelines outlined here as helpful information.
